Brand aid

Allen, Daniel
November 2008
People Management;11/13/2008, Vol. 14 Issue 23, Special section p10
This article examines the importance of a good employer brand in attracting prospective employees or recruits. According to a CIPD report, employer brand is a set of attributes and qualities that makes an organisation distinctive and promises a particular kind of employment experience. Andy Dolby of Barkers Resourcing says far too often, employer branding gets confused with consistent recruitment identity. Recruitment process outsourcing (RPO) providers agree that a chief benefit of effective employer branding for clients is reduced cost per hire.


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