Social climbers

Sloman, Martyn; Martin, Graeme
November 2008
People Management;11/13/2008, Vol. 14 Issue 23, p32
The article questions whether a new future has arrived as more organisations adopt social networking technologies to aid learning and knowledge transfer. One example is the social networking sites used by law firm Allen & Overy, a knowledge-centric organisation where the greatest knowledge asset is its people. Another example of social networking technology in the workplace is the Pfizerpedia at biomedical and pharmaceutical company Pfizer. Not every manifestation of Web 2.0 or social networking promotes worthwhile knowledge or learning, the author says.


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