Coors helps staff toast its employer brand

Brockett, James
November 2008
People Management;11/13/2008, Vol. 14 Issue 23, p9
This article reports that Coors Brewers is investing in training for its line managers to be able to live the message of the firm's employer brand in 2008. According to business partner Jonathan Fair, the firm had invested in 10,000 hours of training for its 400 managers since work on the employer brand started in 2007. Coors wants its managers to allow staff to buy into the team ethic, to make the firm a fun place to work, to be individuals and not to stifle creativity.


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