Simmons Analysis: The Real Deal About The Web

November 2008
Book Publishing Report;Nov2008, Vol. 33 Issue 11, p9
Trade Publication
The article reports on the survey behind the move toward digitization in the book industry. The survey shows that consumers, Amazon.com Inc. and Google Inc. are the primary drivers of digitization. However, some adults who are heavy book buyers and all book buyers believe that Internet plays a big factor of the book's digitization.


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