TITLE

5 GOOD INTENTIONS

AUTHOR(S)
J. W.
PUB. DATE
November 2008
SOURCE
SN: Supermarket News;Winter2008 Whole Health Supplement, Vol. 56, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the move of several companies in the U.S. in moving beyond simple tie-ins and event sponsorships to create products for a cause, with emphasis on the generosity of food company Newman's Own Inc. in donating its profits to worthy causes.
ACCESSION #
35647622

 

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