TITLE

Alibris Forgoes Consumer Market For Higher-Profit Business Clients

PUB. DATE
September 2000
SOURCE
Book Publishing Report;09/11/2000, Vol. 25 Issue 36, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign launched by Alibris to pursue the business sector of its hard-to-find book dealer business. Brand-recognition campaign to gain the higher-margin business clients; Details of the marketing plan explained by the company's executives.
ACCESSION #
3563767

 

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