What Living.com tells us about using the Internet

Carroll, Brian
September 2000
Furniture/Today;09/11/2000, Vol. 25 Issue 2, p42
Trade Publication
Discusses the significance of the bankruptcy of Living.com to the future of other online furniture retailers. Attribution of Living.com's failure to a fundamentally flawed business model and unfocused execution; Failure of Living.com's attempt to build a household brand; Keys to a successful online furniture retailing operation.


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