TITLE

What Living.com tells us about using the Internet

AUTHOR(S)
Carroll, Brian
PUB. DATE
September 2000
SOURCE
Furniture/Today;09/11/2000, Vol. 25 Issue 2, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the significance of the bankruptcy of Living.com to the future of other online furniture retailers. Attribution of Living.com's failure to a fundamentally flawed business model and unfocused execution; Failure of Living.com's attempt to build a household brand; Keys to a successful online furniture retailing operation.
ACCESSION #
3563105

 

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