TITLE

Study: Women outnumber men as Web users

AUTHOR(S)
Carroll, Brian
PUB. DATE
September 2000
SOURCE
Furniture/Today;09/11/2000, Vol. 25 Issue 2, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses a survey by Jupiter Communications and Media Metrix which shows that women outnumbered men as Internet users during the first quarter of 2000. Implications of the survey's findings for the home furnishings industry; Reasons why women go online; Factors that influence a woman's online buying decision.
ACCESSION #
3563096

 

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