Study: Women outnumber men as Web users

Carroll, Brian
September 2000
Furniture/Today;09/11/2000, Vol. 25 Issue 2, p26
Trade Publication
Discusses a survey by Jupiter Communications and Media Metrix which shows that women outnumbered men as Internet users during the first quarter of 2000. Implications of the survey's findings for the home furnishings industry; Reasons why women go online; Factors that influence a woman's online buying decision.


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