TITLE

Online furniture shoppers want more info, survey finds

AUTHOR(S)
Linville, Jeff
PUB. DATE
September 2000
SOURCE
Furniture/Today;09/11/2000, Vol. 25 Issue 2, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the findings of a survey of online computer shoppers conducted by NetSmart America. Factors that influence online shoppers' final purchase decision; Types of information that online shoppers demand from retailers' Web sites; Importance of making the Web page user-friendly.
ACCESSION #
3563087

 

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