Making the leap from potential to viable?

Meyer, Bruce
November 2008
Rubber & Plastics News;11/3/2008, Vol. 38 Issue 7, p10
Trade Publication
The article discusses the business planning of Gary Benninger, president and chief executive officer (CEO) of Amerityre Corp. Benninger tries to move Amerityre toward profitability. Benninger said that what Amerityre needs to do now is use its various products to get the firm into a position where it is profitable. He added that the company's five product initiatives are the foam tire, tire fill, solid tires, retreading and car tires.


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