Muraoka, Dennis
September 2008
Review of Business Research;2008, Vol. 8 Issue 4, p146
Academic Journal
Zoos and aquariums are highly popular recreational institutions visited by millions of guests each year. However, segments of the population have long questioned whether it is ethical to keep collections of wild animals for public display. Sadly, this concern recently reached the front pages of newspapers around the world following the death of a zoo visitor at the San Francisco Zoo. Zoos and aquariums are sensitive to this ethical question and in response have gradually broadened their missions to include not only recreation, but also conservation, education and research. An examination of the mission statements of accredited zoos and aquariums reveals that the vast majority of these institutions regard conservation, education and research as important elements of their missions. Nevertheless, a survey of the directors of these institutions suggests that zoo and aquarium stakeholders may not be well informed about the multifaceted mission of accredited zoos and aquariums.


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