TITLE

E-COMMERCE, RACE, AND THE DIGITAL DIVIDE

AUTHOR(S)
Scanlan, Mark A.
PUB. DATE
September 2008
SOURCE
Review of Business Research;2008, Vol. 8 Issue 4, p134
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Contrary to previous research, I find that minorities are significantly less likely than Whites to participate in E-Commerce and to find product information online. My results indicate that this gap in E-Commerce is due to more than differences in education and income, and may reflect a cultural difference between races regarding the value of shopping online. I also find novel evidence of reverse free-riding among Blacks, where product information is gained online while the final purchases are made offline. Finally, I find that Blacks are not benefiting from broadband access at the same marginal rate as Whites.
ACCESSION #
35601377

 

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