TITLE

PREDICTING ILLEGAL DOWNLOADING OF MOVIES AND TELEVISION SHOWS

AUTHOR(S)
Baglione, Stephen L.
PUB. DATE
September 2008
SOURCE
Review of Business Research;2008, Vol. 8 Issue 4, p36
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Downloading movies or television shows illegally has not reached the same level as music, but it is widespread. Eighty-four percent of respondents plan on downloading music illegally, while 94 percent have already done it. Only 33 percent have downloaded movies or television shows illegally, and 35 percent plan on downloading illegally in the future. Content producers should focus on changing perceptions about downloading to show that it is unethical, and they should allow limited sampling. Respondents who view downloading as unethical are less likely to download in the future. When respondents use sampling, it has curtailed planned illegal downloading. Sampling should be readily available from sellers of downloading movies and television shows. The more surprising results were those factors that did not influence future downloading. Gender difference did not influence future illegal downloading, and neither did maturation. Comparing business and non-business majors did not produce differences. Imputing harm to studios and actors did not influence future downloading, nor did how much respondents spent on purchasing recorded movies.
ACCESSION #
35601365

 

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