TITLE

MMS Expands

AUTHOR(S)
Smith, Brad
PUB. DATE
December 2008
SOURCE
Wireless Week;12/1/2008, Vol. 14 Issue 17, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the campaign set by the Verizon Wireless, along with its parent company Verizon, that focuses on the expansion of their multimedia messaging services (MMS) as a marketing promotion in the U.S. According to the article, the campaign saw a 420% increase in terms of the number of MMS clips sent. It further stresses that the event was put together by the mobile marketing companies Momentum and Ansible Mobile.
ACCESSION #
35600225

 

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