MMS Expands

Smith, Brad
December 2008
Wireless Week;12/1/2008, Vol. 14 Issue 17, p16
Trade Publication
The article reports on the campaign set by the Verizon Wireless, along with its parent company Verizon, that focuses on the expansion of their multimedia messaging services (MMS) as a marketing promotion in the U.S. According to the article, the campaign saw a 420% increase in terms of the number of MMS clips sent. It further stresses that the event was put together by the mobile marketing companies Momentum and Ansible Mobile.


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