TITLE

50 BEST Branding Ideas

PUB. DATE
December 2008
SOURCE
University Business;Dec2008, Vol. 11 Issue 12, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how universities and colleges in the U.S. can be successful in creating their brands. Academics must be the priority message, with breadth of opportunity supplementing and extending that message. Teaming with other institutions to brand the local college experience and being mindful of how brand campaign language may be perceived internally are also essential. Warren Wilson College's niche is its students' strong interest in service-oriented and environmental causes.
ACCESSION #
35599988

 

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