TITLE

Good to Great, or Just Good?

AUTHOR(S)
Niendorf, Bruce; Beck, Kristine
PUB. DATE
November 2008
SOURCE
Academy of Management Perspectives;Nov2008, Vol. 22 Issue 4, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Good to Great has been on BusinessWeek's best-seller list since its October 2001 release. In Good to Great, author Jim Collins identified a set of 11 firms as great, then used them to derive five management principles he believed led to "sustained great results." We contend that due to two fatal errors, Good to Great provides no evidence that applying the five principles to other firms or time periods will lead to anything other than average results. We explain the two errors and empirically test our contention. When ranked with the 2006 Fortune 500, the 11 Good to Great firms have an average ranking of 202nd. In addition, in terms of long-term stock return performance, the Good to Great firms do not differ significantly from the average company on the S&P 500. Our evidence is consistent with the conclusion that although the Good to Great firms may be good, they aren't great.
ACCESSION #
35590350

 

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