Consumers react to down times

December 2008
Furniture/Today;12/1/2008, Vol. 33 Issue 13, p54
Trade Publication
The article focuses on the views expressed by consumer researcher Charles Kennedy on consumer adaptations to changed economic conditions at the annual meeting of the American Home Furnishings Alliance held in Chicago, Illinois in November 2008. He claimed that consumer attitudes and values tend to run ahead of actual market conditions. Talking about the current financial crisis, he said that consumers had started making adjustments a year earlier when they saw the economy going the wrong way.


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