Ads should tell story, answer questions

December 2008
Furniture/Today;12/1/2008, Vol. 33 Issue 13, p52
Trade Publication
The article focuses on the views expressed by Ted Simmons, global brand adviser of Arnold Worldwide, about the Jack Daniels whiskey brand at the annual meeting of the American Home Furnishings Alliance held in Chicago, Illinois in November 2008. He discussed the role of advertising in making Jack Daniels a globally known brand of whiskey. He stressed on the need for marketers to be able to answer certain questions about their product lines.


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