TITLE

Ads should tell story, answer questions

PUB. DATE
December 2008
SOURCE
Furniture/Today;12/1/2008, Vol. 33 Issue 13, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views expressed by Ted Simmons, global brand adviser of Arnold Worldwide, about the Jack Daniels whiskey brand at the annual meeting of the American Home Furnishings Alliance held in Chicago, Illinois in November 2008. He discussed the role of advertising in making Jack Daniels a globally known brand of whiskey. He stressed on the need for marketers to be able to answer certain questions about their product lines.
ACCESSION #
35582383

 

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