Perry: 'Green' needs to be more clearly defined

December 2008
Furniture/Today;12/1/2008, Vol. 33 Issue 13, p22
Trade Publication
The article presents the views expressed by David Perry of "Furniture/Today" on green marketing trends at the Polyurethanes 2008 Technical Conference in San Antonia, Texas. Perry joined a panel discussion on green marketing trends, titled, Smart Business, Smart Marketing: Green Goes Mainstream. He offered an overview of producers' and suppliers' green offerings and said the industry is strongly divided on the topic of green mattress.


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