TITLE

Dispelling the myths of pay-per-view television

AUTHOR(S)
Pearce, Chris
PUB. DATE
August 2000
SOURCE
Marketing Week;8/31/2000, Vol. 23 Issue 31, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that pay-per-view offers value and choice for British television watchers. Tabloids' reaction that England's World Cup qualifier against Finland will air on pay-per-view; Confusion over the definition of pay TV; Football fans' appreciation of the choices offered by newer forms of TV.
ACCESSION #
3557862

 

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