Dispelling the myths of pay-per-view television

Pearce, Chris
August 2000
Marketing Week;8/31/2000, Vol. 23 Issue 31, p12
Trade Publication
Asserts that pay-per-view offers value and choice for British television watchers. Tabloids' reaction that England's World Cup qualifier against Finland will air on pay-per-view; Confusion over the definition of pay TV; Football fans' appreciation of the choices offered by newer forms of TV.


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