Not just juice

Strenk, T. H.
June 2008
FoodService Director;6/15/2008, Vol. 21 Issue 6, pF14
Trade Publication
This article offers ideas for marketing fruit beverages in the U.S. It suggests to use health benefits of fruit juices to attract consumers. It notes that nutrition experts concur that the most benefits accrue from freshly squeezed or extracted juices. It also advises manufacturers not to neglect presentation of fruit beverages.


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