Not just juice
- Tough times spur greater marketing and flavor creativity. // Beverage Industry;Nov2002, Vol. 93 Issue 11, pN16
Reports on marketing efforts employed by the fruit juice industry to generate growth in sales. Estimation of juice sales for 2002; Introduction of several flavors; Nutritive value of the products; Focus on target consumer segments.
- Healthy Choices. Cook, Julie // Dairy Field;Aug2003, Vol. 186 Issue 8, p66
Focuses on the sales performance of refrigerated juices in the U.S. Comments from Jeff Damiano, director of marketing of Port Washington, New York-based Apple & Eve; Dedication on research and development for children consumers; Efforts to help campaign against obesity.
- New flavors, package sizes to spur juice sales. Freeman, Laurie // Discount Store News;5/5/97, Vol. 36 Issue 9, pF11
Reports on marketing strategies and sales profile of the juice industry in the United States. How retailers are urging juice producers to offering new products and promotion to increase sales of juices; Sales of bottled juices; Impact of the change in department layouts of several stores to...
- Juice for all dayparts. Weisberg, Karen // FoodService Director;03/15/98, Vol. 11 Issue 3, p114
Focuses on the efforts of United States manufacturers to move juice consumption into other dayparts. Reduction of the percentage of juice and mixture of several flavors together; Sales growth of 100% juice and juice drinks; Single-serve packaging for blended products; More exotic combos;...
- Ocean Spray. Bokaie, Jemima // Marketing (00253650);3/28/2007, p24
The article presents information on the fruit-juice processing firm Ocean Spray Cranberries Inc. It has been reported that the firm, which began producing cranberry-juice drinks in 1930, suffered a 12.2% drop in value to Â£55.7 million in January 27, 2007. It is stated that Spray's juice range...
- Welch's allots $30 million for shelf-stable juice push. Thompson, Stephanie // Advertising Age;8/18/2003, Vol. 74 Issue 33, p8
The article focuses on the marketing campaign of Welch Foods to build its juice business. The company will spend close to $30 million in marketing. Among the initiatives that Welch will support is the relaunch of its 100% white grape juice blends with new packaging and new varieties. Welch will...
- All-natural juice products squeeze into the lead. HOWELL, DEBBIE // Discount Store News;3/22/99, Vol. 38 Issue 6, p73
Focuses on the sales of all-natural juice drinks in the United States. Comments from Gary Hemphill, vice president of the Beverage Marketing Corp.; Implications of the growth of Welch's JuiceMakers; Details on several retail trade and the all-natural juice drink products they offer.
- Nestle Aims to Broaden Reach Of Nectar Lines. Thompson, Stephanie // Brandweek;03/15/99, Vol. 40 Issue 11, p12
Reports on the branding strategy of Nestle for the juice products, Mistic and Nantucket Nectars. Reason for the move; Feature of the packaging; How the company will boost product awareness among non-Hispanic consumers.
- Kooler aid. Khermouch, Gerry // Brandweek;4/17/95, Vol. 36 Issue 16, p44
Features the marketing battle between Kraft Food's `Kool-Aid' line of beverages and Coke Foods' `Hi-C.' Market for juice drinks targeted at juvenile drinkers; Advertising expenses of the firms; Strategies for attracting young drinkers; Promotional gimmicks.