TITLE

Not just juice

AUTHOR(S)
Strenk, T. H.
PUB. DATE
June 2008
SOURCE
FoodService Director;6/15/2008, Vol. 21 Issue 6, pF14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article offers ideas for marketing fruit beverages in the U.S. It suggests to use health benefits of fruit juices to attract consumers. It notes that nutrition experts concur that the most benefits accrue from freshly squeezed or extracted juices. It also advises manufacturers not to neglect presentation of fruit beverages.
ACCESSION #
35571916

 

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