TITLE

As temperatures cool, bedding wars heat up

AUTHOR(S)
Thomas, Larry
PUB. DATE
September 2000
SOURCE
Furniture/Today;09/04/2000, Vol. 25 Issue 1, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the unfriendly competition among bedding firms Sealy, Serta and Simmons. Simmons' claim about its flagship Beautyrest line; Sealy's creation of a video with a point-by-point rebuttal of Simmons' major product claims; Major charges leveled by Sealy.
ACCESSION #
3555246

 

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