As temperatures cool, bedding wars heat up

Thomas, Larry
September 2000
Furniture/Today;09/04/2000, Vol. 25 Issue 1, p38
Trade Publication
Comments on the unfriendly competition among bedding firms Sealy, Serta and Simmons. Simmons' claim about its flagship Beautyrest line; Sealy's creation of a video with a point-by-point rebuttal of Simmons' major product claims; Major charges leveled by Sealy.


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