It's hard to build a brand at Internet's warp speed

McIntosh, Jay
September 2000
Furniture/Today;09/04/2000, Vol. 25 Issue 1, p36
Trade Publication
Comments on the difficulty of building a good consumer brand on the Internet. Demise of Living.com and other electronic retailers; Circumstances that led to the failure of Living.com; Challenges facing online-only retailers.


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