TITLE

Try harder-take a risk

AUTHOR(S)
Westphal, Linda
PUB. DATE
September 2000
SOURCE
Cabinet Maker;09/08/2000, Issue 5204, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the business strategy of John Lewis Partnership chairman Sir Stuart Hampson. Need for furniture companies to assess the risk when planning a product; Impact of having a strong brand name on the business; Importance of changing advertising strategies.
ACCESSION #
3554758

 

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