Customer retention: Spreading the love

B. R. S.
December 2008
CED;Dec2008, Vol. 34 Issue 12, p18
Trade Publication
The article reports on the move of several broadband service providers to focus on operations instead of introducing new services in retaining customers. It notes that companies are improving their operations such as conducting plant monitoring and maintenance, and pushing wireless modem vendors to make provisions in the products for monitoring and control. Moreover, some telecommunication industries are instructing their call center representatives to do everything to keep customers.


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