The Next Level: What It Really Takes to Add Value

Opiela, Nancy
September 2000
Journal of Financial Planning;Sep2000, Vol. 13 Issue 9, p74
Academic Journal
This article presents views of several financial planners on value-added services which they provide to their customers. Applied to professional services, "value-added" has come to describe the process of enhancing a product or service before offering it to customers. It's a term that's tossed around a lot. Whether it's children's orthodontist or the caterer, it seems everyone is adding that little something extra designed to keep customers satisfied and coming back. Barry M. Freedman, CFP, of Freedman Financial Associates Inc. lets prospective clients know in meeting number one that his relationships are based on financial planning, not investment returns. Once clients come on board. Freedman offers added value in a number of ways designed to keep them clients for life. He also encourages his clients to use the conference room for family or community meetings. Another extra for clients is Freedman's client advisory council, 12 clients who advise the firm on administrative or value-added issues.


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