Can we talk in Gen X, Y language?

Sloan, Carole
August 2000
Furniture/Today;08/21/2000, Vol. 24 Issue 49, p37
Trade Publication
Discusses how furniture retailers can enhance their appeal to the so-called Generation X and Generation Y consumers. Development of edgier, more fanciful, and home-inspired advertisements; Lessons in marketing that can be gleaned from the success of Sephora, a popular cosmetic/fragrance chain.


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