TITLE

Rogers' mission: Focus on strengths

AUTHOR(S)
Perry, David
PUB. DATE
November 2008
SOURCE
Furniture/Today;11/24/2008 Bedding Yearbook, Vol. 33, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the plans of Larry Rogers as the new chief executive officer (CEO) and president of Sealy Corp. in the U.S. Rogers is planning to pursue the launch of Sealy's flagship Posturepedic line in Las Vegas, Nevada in January 2009 and will continue to meet the growing demand for Sealy's latex product lines. He is also planning to launch an ambitious national advertising campaign and to focus on cutting costs and controlling costs.
ACCESSION #
35488423

 

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