TITLE

Specialty sleep hits rough patch

AUTHOR(S)
Perry, David
PUB. DATE
November 2008
SOURCE
Furniture/Today;11/24/2008 Bedding Yearbook, Vol. 33, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the financial performance of the bedding industry's specialty sleep category in the U.S. for 2008. The category led by Tempur-Pedic North America Inc. and Select Comfort Corp. has experienced a significant decline of sales during the first quarter of the year. However, in the second quarter, the category attained significant growth as a result of the category's benefit-driven advertising that has focused on better sleep.
ACCESSION #
35488345

 

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