TITLE

HARD CHARGER

AUTHOR(S)
Fitch, Stephane
PUB. DATE
October 2008
SOURCE
Forbes Asia;10/27/2008, Vol. 4 Issue 18, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on the ongoing trend of using plastic money. It is reported that the shift from paying with paper checks to plastic has been phenomenal in recent years and plastic money is gaining popularity in emerging markets. Particular focus has been given to the business of VISA U.S.A. Inc. which is reported to be a major firm that sells them. The firm's chief executive's Joseph Saunder's business strategy to promote visa cards in developing countries is also talked about.
ACCESSION #
35478493

 

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