A bundle of ABC for ad buyers

McClellan, Steve
September 2000
Broadcasting & Cable;09/11/2000, Vol. 130 Issue 38, p38
Focuses on the organizational reconstruction of ABC Inc., a broadcasting network in the United States. Details of the reorganization of personnel structure; Launch of the cross-platform sales and marketing unit; Creation of ABC Unlimited Integrated Sales and Marketing (ABC Unlimited); Plans to hire fifty additional employees to staff ABC Unlimited.


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