TITLE

KFC Bids G'Bye to Rockin' Colonel As Twister Takes to TV at $1.99

AUTHOR(S)
McMains, Andrew
PUB. DATE
September 2000
SOURCE
Brandweek;09/04/2000, Vol. 41 Issue 34, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the television advertisement of KFC for its KFC Twister sandwich. Features of the advertisement from advertising agency Young and Rubicam; Tagline of the campaign; Budget of the advertisement.
ACCESSION #
3546008

 

Related Articles

  • Y&R shifts KFC's focus. Lenihan, Rob // Adweek Eastern Edition;3/23/1998, Vol. 39 Issue 12, p4 

    Highlights the humorous television spots created by Young & Rubicam Inc. for KFC Corp. Debut of the spots during the Academy Awards broadcast; Appeal to younger people; Images and tag lines; Advertising budget.

  • Steinbrenner manages kids in KFC spots.  // Advertising Age;5/12/1997, Vol. 68 Issue 19, p84 

    Describes a new television commercial for KFC Corp. The use of New York Yankees owner George Steinbrenner; The creation of the spot by Young & Rubicam of New York.

  • KFC ropes in slim talent to focus on sandwich launch.  // Media: Asia's Media & Marketing Newspaper;7/30/2004, p8 

    KFC has launched a light hearted television campaign to support its launch this month of the Go-Go Sandwich for summer. The 15 and 30 second TVCs dramatize benefits of being slender, featuring a very slim girl who can easily pass through very narrow spaces. The campaign was developed based on...

  • Favoring bucket over bowl.  // Advertising Age;12/23/1996, Vol. 67 Issue 52, p4 

    The article features the television commercial of KFC Corp. for the 1996 Super Bowl Sunday scheduled to break in December 28. The commercial aims to push the KFC Super Mix & Match bucket. The shop of Young & Rubicam Inc. is the agency handling the estimated $10 million Super Bowl effort.

  • KFC links crispy texture to leaves for Zinger launch.  // Media: Asia's Media & Marketing Newspaper;3/7/2003, p10 

    KFC Corp. is stepping up the burger competition by launching a Zinger burger, which boasts a crispy yet nutritious positioning. The launch is supported by a 20-second television commercial, created by BBDO. BBDO Singapore executive creative director, Francis Wee, said the idea was to& ldquo;...

  • Arco rolls out campaign for new, improved KFC menu choices. Cortes, Rossie // Caribbean Business;6/17/2004, Vol. 32 Issue 26, p51 

    Reports on the advertising campaign launched by Arco Publicidad for the improved chicken sandwiches and a new variety bucket of Kentucky Fried Chicken Corp. in Puerto Rico. Concept of the television commercial; Tagline used in the campaign; Creative staff behind the advertisement.

  • KFC lures lunchers with sandwiches. Petrecca, Laura; Kramer, Louise // Advertising Age;9/20/1999, Vol. 70 Issue 39, p22 

    This article provides information on the launch of a campaign for Kentucky Fried Chicken's (KFC) menu addition, a line of five chicken sandwiches. The campaign was launched on September 19, 1999 via Young & Rubicam Advertising, New York. Television advertisements show the animated colonel of KFC...

  • KFC's commercial on food freshness a hit in Malaysia. Francis, Leithen // Media: Asia's Media & Marketing Newspaper;11/29/2002, p21 

    Focuses on the success achieved by the television commercial of fast food chain Kentucky Fried Chicken Corp. in Hong Kong, China in competition with McDonalds Corp. Features of the advertisement of the company; Success achieved by the commercial of Telekon Malaysia Bhd; Overview of the...

  • `New' colonel does a dance for KFC's Popcorn Chicken.  // Brandweek;09/07/98, Vol. 39 Issue 33, p5 

    Reports on Kentucky Fried Chicken Corp.'s use of its Popcorn Chicken product as platform to introduce the animated character of `Colonel' in the company's television advertisements.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics