TITLE

MESSAGE ME, MAN

AUTHOR(S)
Wasserman, Todd
PUB. DATE
September 2000
SOURCE
Brandweek;09/04/2000, Vol. 41 Issue 34, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the advertising campaigns of rival cell-phone makers Nokia and Motorola to promote text-messaging capabilities of their cell phones. Launching date of Nokia's advertisement for its 8200 series from The Richards Group; Features of Nokia's television campaign; Print and radio advertisement of Motorola from McCann-Erickson.
ACCESSION #
3546004

 

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