Wasserman, Todd
September 2000
Brandweek;09/04/2000, Vol. 41 Issue 34, p4
Trade Publication
Deals with the advertising campaigns of rival cell-phone makers Nokia and Motorola to promote text-messaging capabilities of their cell phones. Launching date of Nokia's advertisement for its 8200 series from The Richards Group; Features of Nokia's television campaign; Print and radio advertisement of Motorola from McCann-Erickson.


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