DoubleClick recruits retail advertisers to e-business channel

August 2000
Campaign;08/11/2000, Issue 32, p13
Trade Publication
Reports the developments of an electronic commerce content channel for advertisers by DoubleClick, an online advertising company in Great Britain. Online companies joining the network of DoubleClick; Demand on results-based campaigns online by advertisers; Aim of DoubleClick for creating the e-commerce channel.


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