TITLE

DoubleClick recruits retail advertisers to e-business channel

PUB. DATE
August 2000
SOURCE
Campaign;08/11/2000, Issue 32, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the developments of an electronic commerce content channel for advertisers by DoubleClick, an online advertising company in Great Britain. Online companies joining the network of DoubleClick; Demand on results-based campaigns online by advertisers; Aim of DoubleClick for creating the e-commerce channel.
ACCESSION #
3542251

 

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