Smarter, Cheaper

Farrell, Maureen
November 2008
Forbes Asia;11/10/2008, Vol. 4 Issue 19, p118
The article focuses on the plans of James Reinhart, chief executive of Luminary Micro Inc., to design microcontrollers that would be cheap and help save energy. It states that microcontrollers are computers-on-a-chip that control various functions of motors in electronic appliances. It mentions that Reinhart plans to charge $1 for a 32-bit chip and is trying to make appliance chips open in design, with standardized commands, to make easier for appliance manufacturers to program and replace.


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