TITLE

Kings Gambit

AUTHOR(S)
Pomerantz, Dorothy
PUB. DATE
November 2008
SOURCE
Forbes Asia;11/10/2008, Vol. 4 Issue 19, p110
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on a marketing deal of Liberty Mutual Insurance Co. with the television network, National Broadcasting Co. Inc. (NBC), regarding sponsoring of the television program "Kings." It states that the plot of the show and the marketing message of its sponsor were developed in concert and will weave together. It mentions that the $5 million "Kings" sponsorship is part of a $90 million marketing campaign based on the high-minded theme of personal responsibility.
ACCESSION #
35416666

 

Related Articles

  • Burnett cuts rich deal for 'Contender'. Kim, Hank // Advertising Age;3/1/2004, Vol. 75 Issue 9, p4 

    Reports on a deal formed by the National Broadcasting Co. and a production team led by television producer Mark Burnett for the television program "The Contender." Cost of the program per episode in license fees and advertising inventory; Brand integration opportunities for the program; Views...

  • 'Contender' Socko With Advertisers. Friedman, Wayne // Television Week;5/31/2004, Vol. 23 Issue 22, p1 

    Reports that NBC is near to completing the advertising deals for the reality television program "The Contender," produced by Mark Burnett. Cost of advertising in the show; Comment from Conrad Riggs, manager of Burnett; Television programs produced by Burnett.

  • Olympic Gold for 'Deal or No Deal'.  // Broadcasting & Cable;8/25/2008, Vol. 138 Issue 33, p2 

    The article reports on the highest advertisement recall obtained by the "Deal or No Deal" television program. According to an independent study on Olympic viewing, the program had the highest advertisement recall and intent to watch any National Broadcasting Co. (NBC) show promoted. As noted,...

  • NBC's pod plan: Share top slots. Steinberg, Brian // Advertising Age;12/3/2007, Vol. 78 Issue 48, p3 

    The article focuses on television advertising strategy. It describes a strategy being used by the National Broadcasting Company Inc. (NBC) in which advertisements contain information about the television show being aired. The companies Sprint, Verizon Wireless, and American Express are mentioned...

  • Final Seinfeld: Priciest showcase. Brockinton, Langdon // Adweek Midwest Edition;02/09/98, Vol. 39 Issue 6, p42 

    Focuses on the expectations for costs of commerical slots being sold by the National Broadcasting Company for the final episode of `Seinfeld.' When the program is being aired; Quotations of some of the prices being proposed for the advertising slots; Background information on the program.

  • NBC blasts beyond the 15-minute barrier. Ross, Chuck // Advertising Age;8/7/2000, Vol. 71 Issue 33, p3 

    The article reports that National Broadcasting Co.'s television network airs more than a quarter hour of national advertising per hour of air time in the U.S. in 2000. Key issues discussed include the amount of non-programming time per hour for rival networks ABC and CBS and expert opinion as to...

  • Looking smart. Aitken, Lucy // Campaign;9/28/2001, Issue 39, Eurpoean media p9 

    Reports developments related to television in Italy as of 2001. Introduction of channel La7; Television programs guaranteed as crowd pleasers; Use of television as a cost-effective way to reach consumers.

  • 'Friday Night Lights' Shine on Applebee's. Lafayette, Jon // Television Week;2/5/2007, Vol. 26 Issue 6, p3 

    The article reports on an advertising deal made by Applebee's chain restaurant with National Broadcasting Co. (NBC). The chain made a deal to have one of its restaurants in Austin, Texas serve as a set in the drama, Friday Night Lights. Despite the show's low ratings, Applebee's considers its...

  • Twentieth on the spot with 'Nelson' promotion. Pursell, Chris // Electronic Media;7/22/2002, Vol. 21 Issue 29, p6 

    Reports the creation of a promotion for the television show 'The Rob Nelson Show' of Twentieth Television. Importance of advertisement for the show's success; Message emphasized in the program; Details on viewer expectations.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics