Phoenix Rising

R. F.
November 2008
Forbes Asia;11/10/2008, Vol. 4 Issue 19, p70
The article offers information about Liu Changle, who owns the media company Phoenix Satellite Television Co. Ltd. Liu sees the current fall in stock prices as a chance to expand his company's reach. He figures companies looking to reach Chinese consumers will need to increase advertising outlays because the government will encourage domestic spending. The Chinese government paired him with media tycoon Rupert Murdoch, whose News Corp. owns 18% of Phoenix.


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