Hourican, Emily
September 2008
Hospitality Ireland;Sep2008, Issue 51, p56
Trade Publication
This article features the move of the spirits company Bacardi to reconnect with its heritage. It explores the update of the company's on-trade about its history and its role in the creation of modern cocktail culture. It cites the sponsorships of some events by Bacardi in Ireland, including Oxegen and Electric Picnic. The article also identifies the company's international links in Spain and Cuba. INSET: The Bacardi 'Fingerprint'.


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