TITLE

LATIN SPIRIT

AUTHOR(S)
Hourican, Emily
PUB. DATE
September 2008
SOURCE
Hospitality Ireland;Sep2008, Issue 51, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the move of the spirits company Bacardi to reconnect with its heritage. It explores the update of the company's on-trade about its history and its role in the creation of modern cocktail culture. It cites the sponsorships of some events by Bacardi in Ireland, including Oxegen and Electric Picnic. The article also identifies the company's international links in Spain and Cuba. INSET: The Bacardi 'Fingerprint'.
ACCESSION #
35412523

 

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