TITLE

Magners Reveals Mid-Strength Plans

PUB. DATE
September 2008
SOURCE
Hospitality Ireland;Sep2008, Issue 51, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that C&C Group is testing a lower-strength version of Bulmers in Munster, Ireland, and are planning to introduce a 2.3 percent alcohol content Magners Mid Strength cider into the British market. According to a spokesperson for Magners, it is the first time a major brand has introduced a lower-strength cider into the market, and they believe it will unlock a whole new range of occasions to enjoy Magners.
ACCESSION #
35412511

 

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