Barbie teases Web suitors

Rich, Laura; Warner, Bernhard
January 1998
MediaWeek;01/19/98, Vol. 8 Issue 3, p45
Trade Publication
Focuses on the challenges facing interactive agencies vying in the review by Mattel for the relaunch of its Barbie Web site. Background on the review; Concerns raised by the agencies about the selection process; Agencies vying for the account.


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