TITLE

Barbie teases Web suitors

AUTHOR(S)
Rich, Laura; Warner, Bernhard
PUB. DATE
January 1998
SOURCE
MediaWeek;01/19/98, Vol. 8 Issue 3, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the challenges facing interactive agencies vying in the review by Mattel for the relaunch of its Barbie Web site. Background on the review; Concerns raised by the agencies about the selection process; Agencies vying for the account.
ACCESSION #
354019

 

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