TITLE

Mobile-marketing tech spurs local-store campaigns, exotic trials

AUTHOR(S)
Liddle, Alan J.
PUB. DATE
November 2008
SOURCE
Nation's Restaurant News;11/10/2008, Vol. 42 Issue 44, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the mobile-marketing strategies employed by foodservice establishments in the U.S. It features various marketing strategies from different food chains across the country that involves the use of mobile technology. The use of 2D bar codes, text-messaging, e-mails, digital couponing and many others, are discussed.
ACCESSION #
35392861

 

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