Watch your words, pollster says, people are listening

November 2008
Las Vegas Business Press (10712186);11/17/2008, Vol. 25 Issue 46, p22
The article highlights a presentation delivered by pollster Frank Luntz during a Las Vegas Chamber of Commerce luncheon on November 6, 2008 regarding how businesses could improve their fortunes following the election. He states that one of the hurdles facing the business community in the city is school quality. He also stresses that businesses must cautiously select words that will help redefine how the public views them.


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