Mattress Inn lets customers sleep on it -- literally

Perry, David
November 2008
Furniture/Today;11/17/2008, Vol. 33 Issue 11, p24
Trade Publication
The article offers information on the successful marketing strategy of Mattress Inn in Nashville, Tennessee. It notes that the company established a private room equipped with flat-panel TVs, sound machines, and DVD players, wherein customers are allowed to sleep for up to three hours on the bed they want to try. According to company's president of the bedding specialty operator, Arthur Watkins, their approach to marketing had worked because nine out ten testers become their buyers.


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