Meason, Paul
November 2008
LabTalk;Nov/Dec2008, Vol. 36 Issue 23G, p48
Trade Publication
The article offers suggestions to selling ophthalmic frames and lens packages in the U.S. When a frame and lens package is sold, it enhances the customer's experiences by giving the dispenser time to teach the customer about their lens options. This can only materialize when buying a new pair of frames is made simple for the customer and the dispenser. The advantage of selling the package over the direct frame only companies is discussed.


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