Cold-calling success: A numbers game, yes, but a whole lot more

December 2008
Sales Insider;12/3/2008, Vol. 3 Issue 52, p1
The article explores the elements that make up a successful cold-calling strategy. It is stated that the keys to cold-calling success are a smart plan and a positive frame of mind. It is suggested that majority of a sales personnel's cold-calling time should be spent on prospects who closely resemble his/her top customers.


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