TITLE

Ikea uses creative signage to stir strong bedding sales

AUTHOR(S)
Perry, David
PUB. DATE
November 2008
SOURCE
Furniture/Today;11/17/2008, Vol. 33 Issue 11, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides the author's insights regarding the performance of Ikea AB. It notes that the company is known as a fun place to shop because it combines savvy merchandising, great prices, good food and unique marketing strategy. The company also offers chart of height and body weights with a recommended type of bed that would fit the measurement.
ACCESSION #
35359313

 

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