Ikea uses creative signage to stir strong bedding sales

Perry, David
November 2008
Furniture/Today;11/17/2008, Vol. 33 Issue 11, p18
Trade Publication
The article provides the author's insights regarding the performance of Ikea AB. It notes that the company is known as a fun place to shop because it combines savvy merchandising, great prices, good food and unique marketing strategy. The company also offers chart of height and body weights with a recommended type of bed that would fit the measurement.


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