TITLE

And Now A Word From Our Sponsor

AUTHOR(S)
Galatowitsch, Sheila
PUB. DATE
September 2000
SOURCE
Wireless Week;09/04/2000, Vol. 6 Issue 36, p16A
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the wireless device advertising concept in Hong Kong, China. Subscriber response to the reward-based advertising program of Peoples Telephone Co.; Projected revenue that mobile advertising market will generate by 2005; Findings of the report, `U.S. Mobile Users Have No Time For Ads,' by Forrester Research Incorporated.
ACCESSION #
3535405

 

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