TITLE

Brand New State of Mind

AUTHOR(S)
Watz, Michael
PUB. DATE
November 2008
SOURCE
FoodService Director;11/15/2008, Vol. 21 Issue 11, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on how Carle Catering at Carle Foundation Hospital in Urbana, Illinois was able to gain and keep vital customers amidst the increase in food prices, according to its Director of Food Operations Michael Watz. To increase revenue, it decided to brand catering as a separate business and is now called Carle's Moveable Feasts. For the catering brand launch, it used simple fliers and created its own business card. It also cleaned up the physical structure of its retail areas and giving brand identity to each area.
ACCESSION #
35345612

 

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