TITLE

Revenue Hunt

AUTHOR(S)
Ramsey, Lindsey
PUB. DATE
November 2008
SOURCE
FoodService Director;11/15/2008, Vol. 21 Issue 11, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on how marketing to gain new customers has increased the sales and revenue at the food service of Kingman Regional Medical Center in Kingman, Arizona. According to director of nutrition services, Robin Rush, the service attracts new internal customers with constant new specials, demonstration cooking, a retail cake bakery and products that might entice people to check the service. It also found great success in finding new customers since opening the hospital's bakery.
ACCESSION #
35345610

 

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