Fest, Glen
November 2008
Bank Technology News;Nov2008, Vol. 21 Issue 11, p21
Trade Publication
The article reports on the move of various banks to invest heavily in web tools that help cross-sell new products and services to online customers in the U.S. Accordingly, they also own interactive marketing budgets to entice new accounts from Googlers and the Yahoo! citizenry from across the web. Moreover, it cites that these real-time helps engine track visitors for signs of product interest or site-navigation confusion.


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