TITLE

GETTING SIGHTSEERS TO STICK AROUND

AUTHOR(S)
Fest, Glen
PUB. DATE
November 2008
SOURCE
Bank Technology News;Nov2008, Vol. 21 Issue 11, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of various banks to invest heavily in web tools that help cross-sell new products and services to online customers in the U.S. Accordingly, they also own interactive marketing budgets to entice new accounts from Googlers and the Yahoo! citizenry from across the web. Moreover, it cites that these real-time helps engine track visitors for signs of product interest or site-navigation confusion.
ACCESSION #
35334804

 

Related Articles

  • Five Web Site Sales Tips.  // JCK;Aug2005 part 1 of 2, Vol. 176 Issue 8, p68 

    Provides several Web site sales tips. Revision of the Web copy; Investment on advertising and marketing activities that produce more customer base; Development of a relationship with customers.

  • Site geared to hammer out tool sales. Beauprez, Jennifer // Crain's Cleveland Business;01/18/99, Vol. 20 Issue 3, p23 

    Discusses the challenges faced by Internet-based companies in Cleveland, Ohio. Competition among online retailers to beef up their Web sites to attract consumers; Local-based companies that have joined the Internet commerce game.

  • New Year's resolutions for your Web site. Ward, Eric // B to B;01/08/2001, Vol. 86 Issue 1, p18 

    Presents Web sites resolutions for a successful online business in 2001. Reactions of electronic-marketers on the fallout of the sector; Importance of customer feedback and inquiry link to the success of Web marketers; Advantages of a Web site with an electronic-mail newsletter; Impact of the...

  • Ovitz-backed Commerce Site Launches Ad Effort. Lucas, Sloane // Brandweek;10/04/99, Vol. 40 Issue 37, p62 

    Focuses on the marketing campaign for the commerce Web site, CheckOut.com. Financier of the Web site; Target consumers of the Web site; Changes at CheckOut.com.

  • Banks face rivals in race to offer digital wallets. Power, Carol // American Banker;2/16/1999, Vol. 164 Issue 30, p37 

    Reports on the rivals of banks in providing digital wallets for Internet commerce. Extension of credit card brands; Strengthening of customer loyalty.

  • Everyone's Online, But Is Anyone Doing Anything Different? Nadler, Paul // American Banker;3/28/2000, Vol. 165 Issue 60, p6 

    Comments on the changes brought about by electronic commerce on the banking industry. Banks' establishment of Web sites to handle transactions through them; Percentage of customers attracted to online banking; Popularity among high-profit customers.

  • Evaluation of Tourism Web Sites: A Theoretical Framework. Aaberge, Terje; Grøtte, Ivar Petter; Haugen, Oluf; Skogseid, Ingjerd; Ølnes, Svein // Information & Communication Technologies in Tourism 2004: Procee;2004, p305 

    The paper outlines a theoretical framework for the discussion and identification of indicators measuring the properties of web sites. In this framework we distinguish between the web site as a medium for describing an object, the web site as an object of description and the normative judgement...

  • A server crash course. Woods, Bob // Catalog Age;03/15/2000, Vol. 17 Issue 4, p45 

    Offers electronic catalogers advice on how to deal with unplanned Web site crashes. Financial repercussions of Web site crashes; Types of Web site failures; Software for monitoring the front- and back-ends of entire electronic commerce networks.

  • creative critique. Moore, Warren // Precision Marketing;11/4/2005, Vol. 18 Issue 3, p16 

    Presents several Web sites dedicated to online shopping in Great Britain. Highlights of the www.enlightenmentkit.com; Availability of tips on how to use the Internet to connect with costumers on www.snickerssatisfies.com; Coverage of Levi's Denim Web site.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics